Marco Cadioli, Post Photography Now, May 20, 2016, IULM Milan.
Join us for a fascinating presentation by Italian artist Marco Cadioli about virtual photography, or, rather, real photography in virtual spaces, from videogames to virtual worlds.
PRESENTATION: MARCO CADIOLI
TITLE: POST-PHOTOGRAPHY NOW
DATE & TIME: FRIDAY MAY 20, 2016, 6 - 7.30 PM
LOCATION: ROOM 112 (IULM 1)
FREE AND OPEN TO THE PUBLIC
PLEASE RSVP (WRITE "MARCO CADIOLI" IN THE SUBJECT LINE - LIMITED SEATING)
Marco Cadioli is fascinated by images appearing on computer screens and the increasing blurring between real and virtual. Through his online journeys, he explores the new digital spaces created by virtual worlds. He explored online multiplayer games an “embedded” photographer, like a modern day Robert Capa, and with his avatar Marco Manray he published photo reportages from Second Life on several outlets. He currently investigates post-photographic practices and the emergence of digital mapping. He exhibited at Neoludica. Art is a game 2011-1966 (54a Biennale di Venezia 2011), BYOB (Padiglione Internet, Venezia 2011), AFK (Casino Luxembourg – 2011), Fotografia Festival (Roma, Macro Testaccio 2010), Odyssey art+performance sim in Second Life (2009), Reality Festival (Paris 2008), PEAM Pescara Electronic Artists Meeting (2006). Cadioli teaches at the Accademia di Belle Arti SantaGiulia of Brescia, and the Accademia di Comunicazione of Milan. Cadioli lives and works in Milan.
Somehow surprisingly, on May 7, 2016 the CEO of nVidia Jen-Hsun Huang mentioned the ground-breaking work of in-game photographers like Leonardo Sang, Josh Taylor, and Duncan Harris to promote the launch of the new GPU and its in-game content capture system , Ansel.
Corporate endorsement and co-optation of avant-garde art practices is a common marketing technique. Even though Huang was clearly reading the teleprompter and would never be able to distinguish, let's say, Sang's work from Tylor's, the very fact that this American corporation is recognizing that artists are often the first to recognize the true potential of new technologies is remarkable. Marshall McLuhan would feel vindicated.
Join us on May 20 and May 27 for a discussion on the art of in-game photography, featuring artist Marco Cadioli and curator Marco de Mutiis (RSVP recommended).
SOURCE: Virtual Geographic