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GAME VIDEO/ART. A SURVEY

APRIL 4 – JULY 31, 2016
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THE ART OF IN-GAME PHOTOGRAPHY

May 10, 2016

Somehow surprisingly, on May 7, 2016 the CEO of nVidia Jen-Hsun Huang mentioned the ground-breaking work of in-game photographers like Leonardo Sang, Josh Taylor, and Duncan Harris to promote the launch of the new GPU and its in-game content capture system , Ansel.

Corporate endorsement and co-optation of avant-garde art practices is a common marketing technique. Even though Huang was clearly reading the teleprompter and would never be able to distinguish, let's say, Sang's work from Tylor's, the very fact that this American corporation is recognizing that artists are often the first to recognize the true potential of new technologies is remarkable. Marshall McLuhan would feel vindicated.

Join us on May 20 and May 27 for a discussion on the art of in-game photography, featuring artist Marco Cadioli and curator Marco de Mutiis (RSVP recommended).

SOURCE: Virtual Geographic


 

Tags news, event, in-game photography
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